CREATIVE DIRECTION: Sonic the Hedgehog (SEGA)
In 2024, I had the opportunity to lead creative ideation and production as an external agency for Sonic the Hedgehog, in partnership with SEGA of America's extraordinary social team. In the beginning, my expertise was in copy and strategic ideation, but the experience leveled up my abilities as a producer and director. The work produced would not be possible without my go-to teammates — powerhouse creative director (art/motion) Bernice Bernardo, and versatile creative designer Michael Stearns — who each also contributed to concepts and ideation. While the posts below are the English-language versions, they’ve all been translated to individual region and language specific Sonic accounts globally. In 2025, Sonic the Hedgehog’s social accounts were recognized by The Webby Awards as an honoree for “Best Overall Social.”
SONIC X SHADOW TAKEOVER
My team and I produced this event and oversaw all aspects of production (everything from booking the studio, actors, sound team, writers, editors, animators to setting up craft services) for a successful Social Takeover that became a #1 worldwide trending topic on X.
TOP PERFORMING POSTS
FAVORITE POSTS
