writer & creative director

I'm a social media creative multi-hyphenate with core strengths in copywriting, producing, and creative direction. I've contributed creative content to brands big and small. I specialize in adding playful humor, engaging community management tactics, and social stunts. Most recently in 2026, I contributed copywriting and ideation to Amazon/MGM Studios "Masters of the Universe" theatrical campaign with a focus on social media memes.

In 2024, I led creative direction for SEGA's global Sonic the Hedgehog social media accounts during the “Year of Shadow” campaign, handling copywriting, ideation, and I also produced the Sonic x Shadow Takeover, a full day-long event creating dozens of animated bespoke social content videos for TikTok and X, culminating in a high-impact VOD for YouTube. Then in 2025, I developed an original comedy project with Dropout TV and contributed copywriting to Sony Pictures "Anaconda" theatrical campaign on social media.

As a producer, I've created videos for Discovery Digital, Funny or Die, and developed an original TV animated series for CBS Television with 219 Productions.

I've served as a Senior Copywriter for major brands on social media, including DC, The Emmys, Hulu, Netflix, Microsoft, Roku, Ubisoft, Universal, Warner Bros, and more.

I’ve contributed longer-form writing to The Guardian, The NFL, Rooster Teeth, VICE, and Vulture, and humor pieces to Paste Magazine, SF Sketchfest, and McSweeney's.

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